A helicopter with passengers lifting off a forested mountainside

The ultimate jetsetter
and original Smart Flyer

Michael Holtz

FOUNDER AND CEO

No matter the distance, SmartFlyer’s indefatigable Founder and CEO has been known to pick up and go, often at a moment’s notice, to spend the weekend in a city on the other side of the world. More impressive still – Michael is always reachable, even in the middle of an African desert.

CONNECT WITH MICHAEL

Email michael
Portrait of a smiling man with grey curly hair in a dark jacket

A Trusted Name
in Luxury Travel

Advisory boards

Four Seasons Hotels & Resorts

2021–2026

Marriott Luxury Brands

2021–2026

IHG Luxury Lifestyle

2021–2026

INDUSTRY RECOGNITION

SmartFlyer One badge

Condé Nast Traveler Top Travel Specialist

2021–2026

In 1990, driven by his love for air travel, Michael founded SmartFlyer upon graduating from Washington University. In the travel industry, Michael is known as Mr. 2A, named after his choice seat on every plane, and is sought out by SmartFlyer VIPs to design once-in-a-lifetime itineraries. Michael is consistently recognized among Travel + Leisure A-List agents, and sits on the advisory board for Four Seasons Hotels & Resorts, Marriott Luxury Brands, IHG Luxury Lifestyle, Seabourn Cruise Line, as well as the Residential Boards of One57 and The Richard Meier Buildings.

Going back and forth from Washington University in St. Louis back home to New York during college on TWA made me love traveling. When I graduated, I knew I wanted to find a way to share it with others. Back in 1990 when I launched SmartFlyer, we were primarily an air-focused business. Since aviation is my passion, travelers would come to me wanting to get the most competitive first-class fares or looking to find ways to maximize miles and points. It became common practice for them to call me and without consulting any systems, I could speak to the best way to get to practically any gateway in the world–I made it my business to memorize hundreds of routings.

Three decades later, the business has expanded to include 200+ independent travel advisors located all around the world. I dually assist my personal clients and advise our ICs when it comes to the best flight routings based on aircraft, efficiency, and overall client experience based on their alliance preferences. This knowledge has been honed through not only taking dozens of long-haul flights per year but also working daily in Sabre and having first-hand experience examining fare buckets, various classes of service, and specific airline T&Cs that impact a client’s investment.

Getting to Know michael

Discover Michael`s vision behind unforgettable journeys

travel tip

Always pick a plane with Wi-Fi
on a long haul flight, we can help with that!

Press & Media

Michael in the Press

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Record number of Aussie ‘Smarties’ achieve Club 2A status

Fifteen travel advisors from SmartFlyer Australia achieved more than US$2 million in actualised annual sales, a record number, and have been recognised...

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SmartFlyer’s leaders give ‘state of the agency’ at annual CORE event

SmartFlyer, a New York-based luxury travel agency, held its ninth annual CORE event last week at the Regent Santa Monica. The three-day event included a pr...

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SmartFlyer forecasts 10 trends for 2026

SmartFlyer this month released its third Travel Trends Report, detailing—based on insights from its global network of advisors, firsthand scouting and conversations with its peers—“the patterns, passions and pivots” shaping the w...

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SmartFlyer’s top advisors producing up to 20 times consortia agents

The average SmartFlyer travel advisor is generating just shy of AU$4 million (US$2.5 million) in annual production – five times that of a typical consortia ag...

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